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Rachel Abrams
GROUP CREATIVE DIRECTOR / WRITER
For over 10 years, 10¢ from every Happy Meal was donated to Ronald McDonald Houses in Canada. To show guests the impact of their donations, every meal served at all 1,400 restaurants across Canada was served in a Happy Meal box. Instead of a toy, guests were given a handwritten card with a heartfelt ‘thank you’ from a family who had benefitted from their support. Our video features footage from the creation to execution of this program.